VJ Williams & Sons
Phil New

Managing Director
Dip. Funeral Director & Dip. Embalmer

Phil joined VJ Williams in 2006. In 2008 he graduated with a Diploma in Embalming, and in 2011 Phil graduated with a Diploma of Funeral Directing. He is also Chief Fire Officer of the Te Kuiti Fire Brigade and plays badminton and social soccer.
Sarah1 2020 (2).jpg

Sarah Snookes

Funeral Director

Sarah joined the team in October 2020 previously enjoying a career in tourism.  She is training to be a funeral director and embalmer. Sarah is also gaining experience with installing and refurbishing headstones. She is married to Steve and both volunteer for the Otorohanga Fire Brigade. Sarah was born and raised in Otorohanga and in her spare time raises funds for charity with a group called “The Fun Raising Chicks.”. 

Janene New


Janene has recently joined our team and manages the office. Janene is also a practicing funeral celebrant and working towards her Diploma of Celebrancy.

Lynette King


Lynette joined the firm in July having previously worked as the Administrator for Hillview Home.  Lynette is married to Darren (also a volunteer fire fighter) and they have two adult children.  Lynette has been involved in local committees throughout their children’s schooling years and is an avid supporter of their sporting pursuits.

Funeral Directors Association of New Zealand (FDANZ)
Code of Ethics

Members of the Funeral Directors Association of New Zealand and the individual funeral directors on its register recognise the responsibilities entrusted to them in their relationships with:

  • the bereaved they serve

  • the public at large


  • the profession of which they are a part.

To accept as a duty the maintenance of truth, accuracy, dignity and good taste. Specifically they have agreed:

  • To maintain in all matters the highest standards of business, professional and personal conduct.


  • To respect in all circumstances the confidentiality and trust placed in them by reason of their function and calling.


  • To preserve within the bounds of dignity, good taste and practicality, the right of personal choice and decision-making for the families they serve, and due regard for the ethnic origin and spiritual beliefs of the deceased person.


  • To maintain qualified and competent personnel with facilities and equipment adequate to provide a comprehensive funeral service.

  • To provide accurate information concerning the range of services and merchandise available, the prices of the same, and the functions and responsibilities accepted on behalf of their clients.

New Zealand Embalmers Association (NZEA)
Code of Ethics

Membership to the NZEA requires strict adherence to the following Code of Ethics:

  • As an embalmer I fully acknowledge my individual and collective obligations to safeguard the public health, especially of those whom I serve, and my mutual responsibility for the proper welfare of the funeral profession.


  • I will at all times and in all circumstances vigilantly support the laws of our country, and render service with absolute fidelity, observing the highest standard of competence and dignity.


  • I will at all times treat with confidence my business and professional relationships, co-operate with customs of all races, nationalities and creeds, observe the respect due to the deceased and ensure that all services are provided without any form of deception or misleading representation.


  • As a member of this association I will share my knowledge and skill with fellow members.


  • I will at all times and support high educational standards, improve techniques and encourage scientific research, observe all rules of fair competition and maintain favourable personal relations within our own, and allied professions.


  • I will ensure at all times that public announcements are such as will not bring criticism to fellow members and disrepute to our profession.


  • As an embalmer I acknowledge my duty to make myself fully conversant with the rules of this association and abide and adhere to them at all times.